Singapore Property News

Beauty World Plaza launches S$165 million collective-sale tender

Keith Tan Boon Kee  |  ERA Division Director  |  14 Oct 2026
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Beauty World Plaza has entered a new collective-sale tender with a S$165 million guide price. Sole marketing agent ETC announced the exercise on 13 October 2026 and gives the closing time as 3pm on 19 November 2026.

This is a tender launch. The announcement does not establish that a buyer has acquired the property or paid the guide price.

What ETC has announced

ETC describes the property as a 999-year leasehold mixed-use development beside Beauty World MRT station. It says the residential portion has received outline planning permission for serviced apartments, with potential for about 108 keys based on a minimum unit size of 35 square metres.

Those planning details are attributed to the marketing agent. The underlying permission letter was not independently inspected for this article. Potential accommodation keys should not be presented as completed apartments or homes available for purchase.

Keep the tender and a completed sale separate

When comparing property announcements, label each price by its purpose. A guide price belongs in an asking-price column. A verified transaction belongs in a separate column with its own source and date. Combining the two can make a comparison misleading.

For this type of mixed-use opportunity, useful documents to request include the tender conditions, the precise planning permission and its conditions, and any current tenancy schedule. Check the documents themselves before making assumptions about permitted use, vacant possession, conversion costs or future income.

This checklist is general information. It does not estimate a redevelopment return or predict a price change for surrounding homes.

Sources and dates

The event and ETC announcement are dated 13 October 2026. EdgeProp reported the tender that afternoon. Both pages were checked on 14 October 2026 and are linked below. Tender timing should be reconfirmed with the marketing agent before relying on it.

Want the numbers for your block? WhatsApp Keith. Estimates only, not guaranteed, figures may change.

Sources and references

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Estimates only, not guaranteed, figures may change. Keith Tan Boon Kee, CEA Reg No. R003793E, ERA Realty Network.