Market Insights

APAC Realty posts higher real estate brokerage fees from new launches in 2025 - Yahoo News Singapore

Keith Tan Boon Kee  |  ERA Division Director  |  25 Feb 2026
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Singapore's property market is sending clear signals in 2025, and APAC Realty's recent earnings report gives us a window into what's actually happening on the ground. Higher brokerage fees from new launches tell us that activity is picking up, and this matters whether you're a first-time buyer, an upgrader, or someone looking to invest. Understanding what's driving this momentum helps you make better decisions about timing and strategy.

New Launches Are Leading the Charge

The data shows that new launch activity is the primary driver behind APAC Realty's increased brokerage fees. This isn't surprising when you look at what developers have been launching over the past year. New projects across various locations and price points have generated genuine buyer interest, and that translates into transaction volume.

What makes this significant is that new launches typically attract a wider range of buyers. You have upgraders moving from older HDB flats or resale condos, first-time buyers taking advantage of flexible payment schemes, and investors looking for newer assets with lower maintenance concerns. Each group brings different motivations, but they're all active right now.

The fact that developers are seeing strong activity suggests confidence in the market. When developers launch projects, they're betting that demand exists. The response they're getting validates that confidence, which often encourages more launches in the pipeline.

Buyer Demand Remains Resilient Despite Cooling Measures

Singapore's government has implemented several cooling measures over the past few years, and some people question whether demand can remain strong under these conditions. The answer, based on current market activity, is yes. Buyers are still entering the market, still signing sales and purchase agreements, and still completing transactions.

This resilience comes from a few factors. First, many buyers have genuine needs, not just investment speculation. Young couples upgrading from HDB to private housing, families needing more space, and professionals relocating to Singapore all have real motivations to buy. Second, prices in certain segments remain attractive relative to global real estate markets and Singapore's long-term economic fundamentals. Third, new launches often come with attractive payment terms and developer incentives that appeal to serious buyers.

The cooling measures themselves serve a purpose, and their effectiveness in moderating speculative activity doesn't mean legitimate demand disappears. What we're seeing is a more stable, quality-driven market where transactions reflect genuine buyer intent.

What This Means For Upgraders and First-Time Buyers

If you're sitting on the fence about upgrading from an HDB flat, the current environment offers some advantages. New launches in areas like District 9, District 15, and other locations give upgraders multiple options at different price points. The activity in the market means you have choices, and competitive supply generally benefits buyers.

For first-time private property buyers, new launches traditionally offer benefits that resale properties don't. You get:

The market data suggesting strong new launch demand indicates that banks are comfortable lending, developers are confident, and pricing is reasonable enough to justify the activity. These are conditions that make transactions more straightforward for buyers.

Investor Considerations in a Resilient Market

Investors watching the market see that transaction volumes are healthy and brokerage activity is up. This matters because active markets provide better liquidity and more exit opportunities. Whether you're looking to buy for rental yield or capital appreciation, an active market with multiple buyers and sellers creates better conditions for both entry and exit strategies.

New launches appeal to investors for specific reasons: lower maintenance complexity, newer assets with longer useful lives, and often better rental appeal to certain tenant segments. The fact that new launches are driving brokerage fee growth suggests investors are participating actively in this segment.

What This Means For You

Here are practical takeaways from the current market activity:

The message from the market is clear: buyers are transacting, new launches are working, and demand remains real. What matters now is making sure your next move aligns with your actual goals, not just market momentum.

Source: Google News SG

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Estimates only, not guaranteed, figures may change. Keith Tan Boon Kee, CEA Reg No. R003793E, ERA Realty Network.